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The Rise of Functional Gummies in the North American Health Market

by XCLGummies 18 Mar 2025

The Rise of Functional Gummies in the North American Health Market

As health awareness skyrockets, North American consumers are turning to functional foods—and functional gummies are stealing the show. At XCL, a B2B-focused health food manufacturer, we’ve watched this trend explode. Let’s dive into why these tasty treats are taking over and how your business can ride the wave.

1. Why Are Functional Gummies Booming in North America?

According to Statista, the North American functional food market is projected to hit $80 billion by 2024, with gummies growing at a sizzling 12% annually. Why? Busy lifestyles demand quick, effective solutions. From immune-boosting gummies to beauty skincare gummies, these bite-sized wonders fit the bill. Post-pandemic, immunity gummies have become a must-have—who doesn’t love fighting colds with candy?

2. What North American Consumers Want

Flavor’s great, but efficacy is king. Our multivitamin gummies fly off e-commerce shelves, while creatine gummies are a hit with fitness buffs on Amazon. Research from Nutrients shows collagen-packed beauty gummies are a favorite among women aged 30-45. At XCL, we blend science and taste to meet these demands head-on.

3. B2B Opportunities: A Goldmine for Wholesalers and E-commerce Sellers

For private label brands and OEM partners, functional gummies are a jackpot. Wholesalers report soaring demand for joint flexibility gummies among seniors, while libido-enhancing gummies are spicing up the couples’ market. XCL’s customizable solutions help you launch trending products fast.

4. Why Choose XCL?

We’re more than a supplier—we’re your market ally. With deep North American expertise, XCL handles everything from formulation to compliance. Whether it’s a small trial order or bulk wholesale, our supply chain runs like clockwork.

Seize the Moment

Ready to tap into the North American health boom? Don’t miss the functional gummy craze! Visit our Shopify store to explore our range or request a free sample. Let’s bring health to North America, one gummy at a time!

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